Mobile Marketing

Innovative Channels to Reach Your Customers

Mobile Marketing is an innovative means of communication, which uses cellular phones as media to impact the consumer in an effective, targeted way, at any place and time.

Customer Relationship and Loyalty

Using the cell phone as a tool for interaction, businesses can strengthen the bond with its work force and the public at large.

Alerts, order status, satisfaction polls, confirmation of events and sales incentives are a few examples of direct marketing actions delivered via mobile phones.

Advertising

In times of interactivity, there is nothing more efficient then leaving communication in the hands of consumers and potential customers, and also reaching them in a direct and personal way.

Mobile advertising includes WAP banners, advergames, ringtones, wallpapers, videos and alerts all delivering sponsored content to the mobile consumer.

Mobile Sites

WAP offers virtual environments for mobile consumers to browse, learn about and interact with a brand anywhere and at anytime. Highlighted among Spring Wireless' portfolio of clients are institutional sites, content portals and promotional hot sites.

WAP (browser) » WAP Push / Link »

Coupons and Tickets

Mobile marketing opens a new channel of quickly accessing people to your events, reducing operational costs, eliminating lines and bringing innovation to your brands. Increase customer base and improve current customer satisfaction with the delivery of mobile discount coupons. Another offering is 2D barcodes, also known as QR Codes. These are bidirectional barcodes for the storage of information.

Promotions

Forget letters and ballot boxes. Promotional actions have more return with simple and innovative mechanics, based on a medium that is always with the customer.

Sweepstakes, cultural contests, quizzes, "collect and trade" instant awards, gift-certificate campaigns and other contests are a few examples of promotional activities delivered through mobile phones.

Cultural Competition » Competition Pincode » Draw Pincode »

Success Story

COCA COLA CREATES NEW WAYS TO EXTEND BRAND AWARENESS

BUSINESS SITUATION:

The Coca-Cola Company is the world’s largest beverage company; consumers in more than 200 countries enjoy the company’s beverages at a rate of nearly 1.6 billion servings a day.

SOLUTION:

Coca-Cola implemented Spring Wireless' fully-customizable and interactive mobile marketing solutions for their "Happiness Factory" campaign to re-energize their brand awareness, interact with consumers through loyalty building promotions, and extend the user experience via the Web and mobile devices.

BENEFITS:

An integrated campaign of onsite promotions and digital goodies including wallpapers, ringtones, WAP pushes, SMS alerts, and web games offered consumers interactions with the Coca-Cola brand and the ability to redeem points for prizes. By implementing mobile marketing solutions, Coca-Cola successfully refreshed its identity to a wide range of consumers as an innovator in the global marketplace, and generated measurable ROI from download statistics and web analytics.