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Mobile Entertainment
With their cell phone in hand, anywhere and at any time, users gain more opportunities to interact with their preferred program, and therefore with your company's brand, responding to a quiz, customizing their phone with the wallpaper and fight song of their favorite sports team, casting their vote on the latest reality show, as well as downloads, games, instant messaging and more.
Spring Wireless' leadership in mobile solutions assures excellence in the development and management of interactivity applications acceding to any segment of the public and business A proof of this qualification is the service to clients such as MTV, SBT Television Network, Band Television Network, and Esporte Interativo.
Interactive Media
Voting/Polling
Viewers can express themselves through their mobile phones, defining the programming they want to watch. This can be done regardless of the time of day, place and, above all, it's done in real time. The ease of participating in these promotions strengthens the link between users and the brands involved.
 How It Works »
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Reverse Auction
The one who casts the lowest single bid purchases the product being offered. Unlike a drawing, the reverse auction system allows the public to interact with the bid casting, by receiving information on the status of the auction on one's mobile phone. If the bid is not the lowest and unique, the user will find out immediately and may cast a different bid with another price suggestion.
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Teletext
This is a tool for sending messages that appear at the bottom of the television screen during programming. The public participates in the program, sending in their opinions in real time.
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Quiz
A questions-and-answers game in short messages via mobile phones. It has been used quite successfully to generate interactivity with the public.
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TV Chat/Chat
The resource works somewhat like a chat room on television, but with users participating via SMS, instead of over the Internet. The screen is filled by exchanges of messages among users, who talk, make friends and enjoy their exposure on the channel.
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Interaction/Multimedia
The application allows sending and publication of photographs, videos, music as well as interaction with recording and content generation resources.
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Match-Maker
A relationship tool whereby users register their profile and the profile of their ideal partner. The system is responsible for cross-matching such data, allowing true "virtual dates" over the phone.
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Jackpot
With this application, users can wager on the outcome of games, accumulating points and vying for prizes by sending their guesses over the cell phone.
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Games
Gaining more and more ground among game aficionados, mobile phones are featuring new platforms for the development of exclusive content, graphic appeal and usability suitable for this new media. Whether in SMS, WAP, or other technologies, games in the palm of one's hand can bring new revenues, differentiation in relation to the market, and also function as a brand relationship tool.
How It Works »
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Information Services
Using the model of subscription services (SMS, WAP, WEB and other interfaces), users can have access to news and exclusive content.
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Microblog
The new realm among blogs, the microblog is the last mania among young people. With messages containing up to 140 characters, you can publish information, respond to questions, and mostly interact with other users via SMS using your cell phone.
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WAP
The delivery of content gains functionality with a browser, which enables users to browse the Internet, considering the limitations of their handsets. The WAP Push mechanism allows users to send links via SMS, which facilitates the user to access particular content.
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Cultural Contest
The same resource for sending messages to television broadcasters, radio stations and other media makes it possible to hold cultural contests, for example: in campaigns that chose the best phrase or the most original comment.
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Quizzes for Awards/Customer Loyalty
The dynamics of this questions-and-answers game can be enhanced by the distribution of awards, encouraging loyalty among users who won the game or accumulated a certain number of points.
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Call TV
An active channel of communication with television broadcasters or radio stations, which allows the public to participate in live programs, interviews, drawings, and games.
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Success Story
KELLOGG INCREASES CHANNEL REACH
BUSINESS SITUATION:
The Kellogg Company is the world's leading producer of cereal and convenience foods. Kellogg's products are manufactured in 17 countries and marketed in more than 180 countries around the world.
Kellogg's launched the mobile entertainment initiative "Frosted Flakes Digital Arena” aimed at innovating and adding modernity to their brand, and bringing the company closer to new prospects and existing customers through dynamic interactions offered by Spring Wireless mobile solutions for entertainment.
SOLUTION:
The campaign consisted of delivering a game to consumers on their mobile devices. In order to play, users had to text in codes found in Frosted Flakes’ promotional packages by SMS. Users then downloaded an exclusive game from Kellogg's; as users accumulated points they could redeem prizes ranging from true tones to game consoles.
BENEFITS:
As a result of Kellogg's interactive mobile outreach, Kellogg's engaged with new audiences and increased existing customer loyalty through their innovative approach while realizing ROI from analysis of metrics and customer behavior.
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