Field Marketing

From Automation to Intelligence

In today’s challenging marketplace, companies faced with numerous roadblocks to win consumer loyalty and increase market share. Many companies have turned to Spring Wireless Field Marketing Solutions to overcome these obstacles. Through better data analysis and reporting,centralized management of field processes and sales process automation,companies are making smarter decisions and leveraging data intotargeted customer outreach. Spring Wireless mobile solutions providesa view across the value chain giving businesses a competitive edge byproviding consolidated and current information needed to improvemarketing campaigns and customer outreach.

Leading brand manufacturers who strive to set themselves apart from the daily competition for better profits and consumer loyalty implement Spring Wireless Field Marketing Solutions to increase productivity, sales effectiveness, and overall visibility while lowering total cost of ownership.

Spring Wireless Field Marketing Solutions cover the whole cycle, bringing excellence in retail execution and analysis.Benefits include:

• Streamline processes for assigning tasks, approval and request forms

• Speed up billing cycles, reduce timelines and manual entry errors by creating orders and invoices during field visits

• Easily manage account information, add and organize contacts, schedule meetings, and track existing or new opportunities

• Improve retail interactions and product distribution

• Integrate customer information from for consolidated view into trends and market analysis

• Grow consumer demand and brand loyalty

Success Story

P&G IMPROVED RETAIL EXECUTION WITH THE POWER OF ENTERPRISE MOBILITY

BUSINESS SITUATION:

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, sold in over 180 countries. P&G was looking to improves their sale force daily customer interactions as well as automating key business processes to improves overall time to market.

SOLUTION:

Because of implementing Spring Wireless' Field Marketing solution, Procter & Gamble attained higher profits and increased customer loyalty when they streamlined their market intelligence and business process automation for their field sales and management teams.

BENEFITS:

The Spring Wireless solution has improved P&G market intelligence with new ways to market

Time to Market: Reduced time to obtain surveys results from 18 days down to 1 day
Visibility and control of customer visits through on-line monitoring, ability to foresee market dynamics and take action as needed, resulting in reduced response time from 3 weeks to 3 days
Regulated customer visit procedures and consistent data collection from 2 weeks to same day processing